JUARA Skincare
JUARA Skincare

VOGUE : How the Indonesian Wellness Tradition of Jamu Can Help You Embrace Joy

JUARA Indonesia -
“Traditions usually get passed on only if they work, but another important element of jamu is that we try to make it enjoyable. That's why you'll see the same ingredient, like turmeric, in a drink that's good for your stomach, but also in the princess–like spa rituals that make your skin glow and looks really nice. There's a whole enjoyment component, which makes it different than a lot of the other indigenous traditions.”- Metta Murdaya.
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Metta Murdaya Headshot

Metta Murdaya

Co-founder and CEO

Metta Murdaya is co-founder and CEO of JUARA Skincare, a skincare and beauty company inspired by the Indonesian wellness traditions of Jamu. Her award-winning book, Jamu Lifestyle, captures the essence of the Jamu philosophy, emphasizing the power of healthy, intentional, and joyful living. Guided by a deep commitment to societal betterment, Metta inspires individuals to thrive in mind, body, and spirit. As a wellness speaker and retreat guide, she contributes to the Global Wellness Institute’s Aesthetic Health Initiative and serves on the board of Mentari, supporting trafficking prevention and education initiatives in Indonesia and wellness programs in the U.S.