JUARA STORY

JUARA Story

A mission to empower women to champion their natural beauty,

infusing beauty ritual in the process of experiencing the joy of self-care.

A mission to empower women to champion their natural beauty, infusing beauty ritual in the process of experiencing the joy of self-care.

Jamu is an indigenous 2000 year old Indonesian wellness tradition that believes feeling good and being connected to our community is foundational to our wellbeing. We believe in the pursuit of wellness with the mindset of joy, to have a life well lived rooted in herbal healing rituals that respects our environment, ourselves, and our loved ones.

The word "Jamu" comes from "Jampi Oesodo"

Which means “Well Wishes” in Javanese

SIGHT, SMELL, TASTE, TOUCH.

Enjoy Your Senses

Embracing yourself and how you feel is an important part of your self-care ritual. Jamu ingredients are lusciously used in spas and at home to elevate daily routines into nourishing rituals to help ourselves ground and rebalance.

Jamu ingredients are lusciously used in spas and at home to elevate daily self-care routines into nourishing rituals to help ourselves ground and rebalance.

"Life is Short. Let's Live Miserably"

- No One Ever

About the Founders

Metta Murdaya is from Indonesia and has grown up in Jakarta, San Francisco, and NYC. As a global citizen, she has experienced burnout from living a high-achievement lifestyle in her youth, which propelled her to start a skincare line based on her heritage of self-care and holistic healing. She believed that finding ways to stay balanced and happy is a better life approach to maintaining physical and mental health than waiting until total overwhelm, and found a simple way to do that in her backyard - in the Indonesian tradition of Jamu. And with close friends Yoshiko Roth-Hidalgo and Jill Sung, JUARA was born.

JUARA started as an exploration of three friends in a small apartment in NYC, trying to find a way to feel better in our everyday lives, and is now a brand carried internationally

  • Metta Murdaya

    A wellness speaker, Jamu educator, and the author of "Jamu Lifestyle," Metta is passionate about taking her heritage and sharing its enjoyable-yet-effective health tradition with the world.

  • Yoshiko Roth-Hidalgo

    A nutrition specialist and a lifelong product junkie, Yoshiko's passion for creating healthy, effective skincare stemmed from her father, a chemist. She believes enjoyability is as important as effectiveness in all formulations.

  • Jill Sung

    A Harvard educated doctor practicing clean eating, Jill's western science background has been the Yang to Metta's expertise in Indonesian ingredients.

Stay Connected

17,000 islands, 275 million people. Over 700 living languages. Yet we are a tribal culture that believes in family bonds across generations, sharing experiences together. Diversity is our heritage, community is our heart, and making you feel happy in your bodies is our mission at JUARA.

17,000 islands, 275 million people. Over 700 living languages. Diversity is our heritage, community is our heart, and making you feel happy in your bodies is our mission at JUARA.

  • Beras Kencur: An Easy Jamu Recipe Your Kids Will Enjoy

    Jamu is Indonesia’s system of traditional herbal medicine using natural roots, flowers, leaves and seeds, for both prevention as well as treatment of a variety of ailments. 

    READ MORE
  • A Jamu Lifestyle of Health, Community & Love

    Jamu juice is an anti-inflammatory herbal drink, health tonic, and healing tradition from Indonesia with several health benefits.

    READ MORE
  • 7 Easy Tips to a Jamu Lifestyle

    Self-care is not just needless pampering or for self-indulgent purposes. Self-care is for our overall health.

    READ MORE

Quality Guarantee

  • Great Customer Service with a 30-Day Returns

  • Sustainably Grown Ingredients

  • Cruelty-Free