Metta Murdaya is from Indonesia and has grown up in Jakarta, San Francisco, and NYC. As a global citizen, she has experienced burnout from living a high-achievement lifestyle in her youth, which propelled her to start a skincare line based on her heritage of self-care and holistic healing. She believed that finding ways to stay balanced and happy is a better life approach to maintaining physical and mental health than waiting until total overwhelm, and found a simple way to do that in her backyard - in the Indonesian tradition of Jamu. And with close friends Yoshiko Roth-Hidalgo and Jill Sung, JUARA was born.
JUARA started as an exploration of three friends in a small apartment in NYC, trying to find a way to feel better in our everyday lives, and is now a brand carried internationally