JUARA Skincare
JUARA Skincare

WHO WHAT WEAR: In Indonesia, Beauty and Wellness Are Inextricably Linked—Let This Expert Lend Some (Joy-Inducing) Insight

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"There’s one thing that makes Jamu particularly unique. It's not just the concoctions; it's the intention setting. It's actually really important that when you're drinking a Jamu, you create an intention, whether it's for yourself or for other people. That's why drinking Jamu that has turmeric and ginger in it is not the same as getting the Trader Joe's [wellness] shot. Yes, the core ingredients are the same, but again, it's missing the cultural context and the societal sort of tribal culture of keeping people together." 

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Learn more about Jamu in Jamu Lifestyle by Metta Murdaya

Metta Murdaya Headshot

Metta Murdaya

Co-founder and CEO

Metta Murdaya is co-founder and CEO of JUARA Skincare, a skincare and beauty company inspired by the Indonesian wellness traditions of Jamu. Her award-winning book, Jamu Lifestyle, captures the essence of the Jamu philosophy, emphasizing the power of healthy, intentional, and joyful living. Guided by a deep commitment to societal betterment, Metta inspires individuals to thrive in mind, body, and spirit. As a wellness speaker and retreat guide, she contributes to the Global Wellness Institute’s Aesthetic Health Initiative and serves on the board of Mentari, supporting trafficking prevention and education initiatives in Indonesia and wellness programs in the U.S.