JUARA Skincare
JUARA Skincare

WHO WHAT WEAR : 24 Asian-Owned Beauty Brands You Should Know About

Metta Murdaya -

"Four friends came up with the idea of JUARA in a tiny kitchen in New York City's Lower East Side. Co-founder Metta Murdaya shared the Indonesian beauty and wellness rituals she grew up with, which is what Juara's products are based on. The skincare line fuses traditional herbal remedies and modern
technology." - Sarah Yang.

JUARA JAVA PLUM AVOCADO NOURISHING MASK 

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Metta Murdaya Headshot

Metta Murdaya

Co-founder and CEO

Metta Murdaya is co-founder and CEO of JUARA Skincare, a skincare and beauty company inspired by the Indonesian wellness traditions of Jamu. Her award-winning book, Jamu Lifestyle, captures the essence of the Jamu philosophy, emphasizing the power of healthy, intentional, and joyful living. Guided by a deep commitment to societal betterment, Metta inspires individuals to thrive in mind, body, and spirit. As a wellness speaker and retreat guide, she contributes to the Global Wellness Institute’s Aesthetic Health Initiative and serves on the board of Mentari, supporting trafficking prevention and education initiatives in Indonesia and wellness programs in the U.S.