JUARA Skincare
JUARA Skincare

WELL + GOOD: The Power of Indonesian Jamu Transformed My Skin Into the Glowiest Version of Itself

Noelia Bravo -

 

"The whole point with jamu is that it incorporates energy by having positive intentions and well-wishes—you’re connecting to the concept that intention matters,” says Murdaya. “And if you think about it, that happens elsewhere, too. If someone is serving something to you with positive intentions, like if your mom makes you chicken soup when you’re sick, it will taste or feel better because it feels more meaningful.”

Simply put? “The ingredients heal at the spiritual level, the intentionality heals at the mental, emotional, and spiritual level,” says Murdaya.

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Metta Murdaya Headshot

Metta Murdaya

Co-founder and CEO

Metta Murdaya is co-founder and CEO of JUARA Skincare, a skincare and beauty company inspired by the Indonesian wellness traditions of Jamu. Her award-winning book, Jamu Lifestyle, captures the essence of the Jamu philosophy, emphasizing the power of healthy, intentional, and joyful living. Guided by a deep commitment to societal betterment, Metta inspires individuals to thrive in mind, body, and spirit. As a wellness speaker and retreat guide, she contributes to the Global Wellness Institute’s Aesthetic Health Initiative and serves on the board of Mentari, supporting trafficking prevention and education initiatives in Indonesia and wellness programs in the U.S.