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JUARA Skincare
JUARA Skincare

JUARA Beauty Brings Indonesia's Jamu Tradition to Life Through Immersive Wellness Retreat Experiences

Metta Murdaya -

JAKARTA, INDONESIA — JUARA Beauty, the skincare brand rooted in Indonesia's centuries-old Jamu herbal tradition, has been featured in The Jakarta Post for its expanding vision of immersive wellness experiences. The coverage highlights the brand's growing network of partnerships with leading hotels and resorts across Indonesia, bringing the philosophy of Jamu to guests seeking a deeper connection with holistic wellbeing.

Rather than positioning itself solely as a product line, JUARA has developed partnerships with 12 hotels and resorts across Indonesia, including Westin's Spa in Jakarta and InterContinental Jakarta. At the InterContinental, the brand operates a dedicated flagship space where treatments and products are designed to work together as a single, cohesive experience. Each partnership is shaped around the specific wellness focus of the property.

As Metta Murdaya, Founder of JUARA Beauty, explained: 

"What we're trying to do is really create partnerships to make total experiences. Certain hotels have certain focuses, and we create products that go in line with whatever your treatments are.”

Community engagement forms another pillar of the brand's approach, with JUARA regularly hosting activations and workshops that deepen consumer connection to its wellness philosophy. The effort aligns with a broader market shift. A December 2025 report by Populix found that 56 percent of Indonesian beauty and fashion consumers now prefer local brands, opening significant ground for heritage-rooted companies like JUARA.

With a focus on Jakarta and Bali, the brand is also extending its concept internationally, having entered New Zealand and begun exploratory work in the Middle East, where new spa concepts are already in development.

For media inquiries, please contact:

Company Name: Fournier Communications

Contact Person: Marie-Laure Fournier

Phone: (212) 737-0621

Email: info@fournierprandconsulting.com

Address: 245 East 63rd Street, #602

City: New York

State: NY

Postal Code: 10065

Country: United States

Website: https://www.juaraskincare.com/

 

Facebook: 

https://www.facebook.com/juara.skincare/

Instagram: 

https://www.instagram.com/juaraskincare/

YouTube: 

https://www.youtube.com/user/juaraskincare

TikTok: 

https://www.tiktok.com/@juaraskincare

 

Metta Murdaya Headshot

Metta Murdaya

Co-founder and CEO

Metta Murdaya is co-founder and CEO of JUARA Skincare, a skincare and beauty company inspired by the Indonesian wellness traditions of Jamu. Her award-winning book, Jamu Lifestyle, captures the essence of the Jamu philosophy, emphasizing the power of healthy, intentional, and joyful living. Guided by a deep commitment to societal betterment, Metta inspires individuals to thrive in mind, body, and spirit. As a wellness speaker and retreat guide, she contributes to the Global Wellness Institute’s Aesthetic Health Initiative and serves on the board of Mentari, supporting trafficking prevention and education initiatives in Indonesia and wellness programs in the U.S.

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