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JUARA Skincare
JUARA Skincare

VOGUE: How Generations of Indonesian Women Are Preserving an Ancient Juicing Tradition

Shiloh Hong -

Jamu, the general term for traditional herbal drinks that help improve digestion and maintain overall health, is a daily way of life and a cornerstone of culture across the Indonesian archipelago. “Jamu is all about accessible wellness, and that’s what makes it so powerful; it’s not just a beverage, it’s the concept of taking care of yourself,” says Metta Murdaya, founder of jamu-based beauty line Juara and author of Jamu Lifestyle: Indonesian Herbal Wellness Tradition. A typical jamu juice, which falls somewhere on the bitter and sweet spectrum in taste, is created first by blending together a combination of roots, herbs, and spices to balance taste and desired health benefits. Then, the mixture is boiled in water until it’s ready to be bottled and served at room temperature later.

 

Read the full Vogue article here. 

Metta Murdaya Headshot

Metta Murdaya

Co-founder and CEO

Metta Murdaya is co-founder and CEO of JUARA Skincare, a skincare and beauty company inspired by the Indonesian wellness traditions of Jamu. Her award-winning book, Jamu Lifestyle, captures the essence of the Jamu philosophy, emphasizing the power of healthy, intentional, and joyful living. Guided by a deep commitment to societal betterment, Metta inspires individuals to thrive in mind, body, and spirit. As a wellness speaker and retreat guide, she contributes to the Global Wellness Institute’s Aesthetic Health Initiative and serves on the board of Mentari, supporting trafficking prevention and education initiatives in Indonesia and wellness programs in the U.S.

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