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JUARA Skincare
JUARA Skincare

For our creator community

Welcome, creator. Thank you for trying JUARA.

Indonesian-inspired skincare and wellness rooted in jamu, a centuries-old tradition of daily rituals for body, mind, and community.

Everything you need is on this page: your products, what our customers love about them, and your Creator Ritual Guide for filming, captions, and tags.

See your products Open the Creator Ritual Guide

Rooted in jamu

Made for everyday joy

JUARA began with three friends in a small New York apartment, looking for ways to feel better in their everyday lives. They found the answer in jamu, Indonesia's herbal wellness tradition.

In Javanese, jamu comes from a phrase meaning "well wishes": the belief that wellness comes from feeling good, enjoying life, and staying connected to yourself and the people you love. That's why JUARA has grown beyond skincare into holistic wellness, where every product is a small daily ritual.

Your honest voice matters more to our community than any ad.

How a texture feels, how a scent makes you pause, how your skin looks after a week: your real experience helps others find rituals that work for them.

JAMU LIFESTYLE: Indonesian Herbal Wellness Tradition

Go deeper into jamu

Jamu Lifestyle: Indonesian Herbal Wellness Tradition

By JUARA founder Metta Murdaya. Winner of the 2023 International Gourmand Book Award.

Recipes, beauty rituals, and the philosophy behind jamu, photographed across the islands where the tradition began. A great companion if you'd like to share the story behind JUARA with your community.

Shop the book

What's in your box

You may have received one or more of these JUARA favorites

Candlenut Body Creme, 7.5 oz

4.8 (300 reviews)

Candlenut Body Crème

POPSUGAR Beauty Awards Hall of Fame

A rich, whipped body crème with candlenut oil, avocado oil, and illipe butter. It melts into even very dry skin and leaves a soft, velvety finish without feeling greasy.

CandlenutAvocadoIllipe butterRice bran

Creator tips

  • Show the texture. Film a close-up scoop, then warm it between your palms.
  • Talk about the scent. Warm and subtly sweet, with notes like freesia, jasmine, bergamot, and a touch of coconut.
  • Make it a ritual. Apply after a shower, then show the soft finish on your arms or legs.
View on juaraskincare.com
Coconut Illipe Hand and Nail Balm, 2.5 oz

4.8 (43 reviews)

Coconut Illipe Hand and Nail Balm

Byrdie Eco Beauty Award winner

A buttery balm with coconut and candlenut oils and wild mangosteen butter that nourishes dry hands and conditions nails and cuticles.

CoconutIllipe butterWild mangosteenCandlenut

Creator tips

  • Capture the custard-like texture. A slow squeeze onto the back of your hand makes a great opening shot.
  • Focus on the cuticles. Massage it into each nail bed on camera.
  • Keep it within reach. Show where it lives in your day. The scent is sweet and earthy with soft coconut notes.
View on juaraskincare.com
Miracle Tea Complete Eye Creme, 0.5 oz

4.7 (47 reviews)

Miracle Tea Complete Eye Crème

Dermatologist tested

A brightening eye crème with kombucha, turmeric, clove flower, and five flavor berry that smooths the look of fine lines and helps eyes look more rested.

KombuchaTurmericClove flowerFive flavor berry

Creator tips

  • Go gentle. Pat a pea-sized amount around the eye area with your ring finger.
  • Keep your light consistent. For a one-week check-in, use the same lighting and angle with no filter.
  • Tell the ingredient story. Kombucha, the "miracle tea," and turmeric make an easy hook.
View on juaraskincare.com

Top reviews

What our customers are saying

Candlenut Body Crème

4.8 out of 5, 300 reviews

Coconut Illipe Hand and Nail Balm

4.8 out of 5, 43 reviews

Miracle Tea Complete Eye Crème

4.7 out of 5, 47 reviews

Your Creator Ritual Guide

Everything you need to create

A simple daily ritual to film, a shot list for each product, filming tips, and caption starters you can make your own.

A jamu-inspired daily ritual

  1. Morning

    Wake up the eyes

    After cleansing, pat a pea-sized amount of Miracle Tea Complete Eye Crème around the eye area. Take a slow breath before starting your day.

  2. Throughout the day

    A pause for your hands

    Between tasks, massage Coconut Illipe Hand and Nail Balm into hands, nails, and cuticles. Treat it as a 30-second reset.

  3. Evening

    Wind down with body care

    After a warm shower, warm Candlenut Body Crème between your palms and massage it in. Let the scent signal the end of your day.

Shot list

Body Crème

  • Lid-off reveal and a spoon or finger scoop, close up
  • Warming it between palms in slow motion
  • Hand gliding over arm or leg, then a touch test of the finish

Hand and Nail Balm

  • Slow squeeze onto the back of your hand
  • Massaging into each cuticle, one nail at a time
  • The tube in its spot: desk, nightstand, or bag

Eye Crème

  • A pea-sized dot on your ring finger
  • Gentle patting motion around the eye, in a mirror
  • Same-light, same-angle check-in after a week

Filming tips

  • Use soft daylight. Film near a window, facing the light, and avoid overhead bulbs.
  • Get close for texture. Tap to focus on the product and hold the shot steady for a few seconds.
  • Let it sound good. The lid, the scoop, and a quiet room make great natural audio.
  • Keep results honest. No beauty filters or retouching on before-and-after shots.

Styling ideas

  • Natural textures: linen, wood, stone, and woven trays
  • Fresh florals or greenery for a tropical, Indonesian feel
  • A cup of tea or a slow morning moment to show the ritual
  • Warm neutral tones that match JUARA's packaging

Caption starters

Make them yours. Swap in your own words and keep the tags and disclosure.

Unboxing my PR package from @juaraskincare, Indonesian-inspired skincare rooted in jamu. First impressions: [your honest take]. #juaraskincare #gifted

My new evening wind-down: warm shower, then Candlenut Body Crème from @juaraskincare. The scent is [describe it]. #juaraskincare #gifted

My 30-second reset between tasks: Coconut Illipe Hand and Nail Balm from @juaraskincare, massaged into every cuticle. #juaraskincare #gifted

One week with the Miracle Tea Complete Eye Crème from @juaraskincare. Here's what I noticed: [your honest take]. #juaraskincare #gifted

Sharing guidelines

How to share JUARA with your community

There's no script. Here's what tends to resonate.

Content ideas
  • Unboxing with your genuine first impressions
  • Texture shots: scoops, swatches, and melt-in moments in natural light
  • Get-ready-with-me or evening wind-down routines
  • Self-care rituals like after-bath body care or a slow hand massage
  • Honest check-ins after several days of use
  • Before and after for visible changes like softness or dryness, with no filters or edits
Our tone
  • Warm, joyful, and encouraging
  • Focused on wellness and ritual, not clinical results
  • Sensory: how it feels, smells, and fits into your day
  • Your voice first. You don't need to sound like a brand.
Keep it honest
  • Disclose that the products were gifted with #gifted, "PR package," or your platform's partnership label.
  • No medical claims. Don't say it heals, cures, treats a condition, or is antibacterial.
  • Keep results personal and realistic: "My hands feel softer," not "This fixes eczema."
  • Instead of "anti-aging" or "removes wrinkles," try "smooths the look of" or "my eyes look more rested."
  • Share only your own experience, not promises for everyone.

When you post

@juaraskincare#juaraskincare

Please tag @juaraskincare and use #juaraskincare so we can see and share your content.

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Thank you for sharing JUARA

We love resharing creator content, and we'll always credit you. If we'd like to use your content in ads or on our website, we'll ask first.

If we love your content, we may reach out about future collaborations. Keep an eye on your DMs and inbox.

Don't forget to tag @juaraskincare and use #juaraskincare.