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JAMU LIFESTYLE: Indonesian Herbal Wellness Tradition

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The Jamu lifestyle is the pursuit of wellness with the mindset of joy.

Authored by JUARA Co-Founder, Metta Murdaya.

Jamu – the inspiration for JUARA Skincare – is the herbal medicine and wellness tradition that Indonesians have used for centuries to keep body, mind, and spirit healthy and flourishing. It includes herbal-infused cuisine, a tonic also referred to as “jamu,” and nutritional supplements. Best of all, in the jamu tradition joy, community engagement, and beauty are considered essential to wellness. That means beauty rituals, community gatherings, and sensory engagement are all part of self-care and should be practiced regularly—not doled out occasionally as earned luxuries.

In the JAMU LIFESTYLE: INDONESIAN HERBAL WELLNESS TRADITION, Metta Murdaya, Co-Founder of JUARA, a jamu-based skincare line, shares the secrets of this centuries-old tradition with a world that needs it more than ever.
 
Jamu is the herbal-medicine tradition of the Indonesian archipelago. Born from disparate influences brought by traders to this crossroads of Asian commerce, over the centuries jamu has developed into a sophisticated suite of nutritional supplements incorporated into cuisine, beauty rituals, and healing agents, all proven effective by empirical research. But jamu is more than brightly colored powders and tonics. Jamu Lifestyle is your gateway to entering a vibrant community devoted to self-care; a joyous and transformational world of wellness

Enjoy reading, browsing, or visually absorbing the beautiful, nourishing photography.

Take the book as a guide to exploring ways to infuse fun and joy into your everyday activities.

Try creating some of the recipes at home - ranging from simple hacks to full, authentic popular Indonesian dishes.

Level up your existing skincare and bathing routine with easy and cost-effective tips to create a home-spa experience.

Enjoy the experience!

Book: 256 Pages. Publisher: Afterhours Books. Photography: Martin Westlake. Editors: Megan McMahon, Jeremy Allan

The Jamu lifestyle is the pursuit of wellness with the mindset of joy.

Authored by JUARA Co-Founder, Metta Murdaya.

Jamu – the inspiration for JUARA Skincare – is the herbal medicine and wellness tradition that Indonesians have used for centuries to keep body, mind, and spirit healthy and flourishing. It includes herbal-infused cuisine, a tonic also referred to as “jamu,” and nutritional supplements. Best of all, in the jamu tradition joy, community engagement, and beauty are considered essential to wellness. That means beauty rituals, community gatherings, and sensory engagement are all part of self-care and should be practiced regularly—not doled out occasionally as earned luxuries.

In the JAMU LIFESTYLE: INDONESIAN HERBAL WELLNESS TRADITION, Metta Murdaya, Co-Founder of JUARA, a jamu-based skincare line, shares the secrets of this centuries-old tradition with a world that needs it more than ever.
 
Jamu is the herbal-medicine tradition of the Indonesian archipelago. Born from disparate influences brought by traders to this crossroads of Asian commerce, over the centuries jamu has developed into a sophisticated suite of nutritional supplements incorporated into cuisine, beauty rituals, and healing agents, all proven effective by empirical research. But jamu is more than brightly colored powders and tonics. Jamu Lifestyle is your gateway to entering a vibrant community devoted to self-care; a joyous and transformational world of wellness

Enjoy reading, browsing, or visually absorbing the beautiful, nourishing photography.

Take the book as a guide to exploring ways to infuse fun and joy into your everyday activities.

Try creating some of the recipes at home - ranging from simple hacks to full, authentic popular Indonesian dishes.

Level up your existing skincare and bathing routine with easy and cost-effective tips to create a home-spa experience.

Enjoy the experience!

Book: 256 Pages. Publisher: Afterhours Books. Photography: Martin Westlake. Editors: Megan McMahon, Jeremy Allan

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JAMU INGREDIENTS

Candlenut

Candlenut

Candlenuts are used as a staple in Indonesian food dishes, in addition to body scrubs, hair treatments (like the deep conditioning cremebath), and scalp oils. Candlenut Oil is known for its easy, velvety skin absorption due to the rich Omega 3 and 6 essential fatty acid content which helps penetrate and moisturize even the driest of skin.