| Yoshiko's fascination with skin health began in her childhood with the discovery of her chemist father's dictionary of dermatological diseases. This prompted her to spend many afternoons and weekends at skincare counters in department stores, specialty stores and pharmacies, studying ingredient labels, telling anyone who would listen about the effects of UV rays on skin, while looking out for the newest products in skincare. Of Japanese and German origin, Yoshiko has worked in marketing in the skincare industry since obtaining her MBA from New York University's Stern School of Business. She was instrumental in the rapid expansion of France's #1 dermo-cosmetic brand, Eau Thermale Avene in the US and the building of a new skincare category. Eternally passionate about skin health, she continues to share her enthusiasm for effective skincare through marketing and sales for JUARA.
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